How Does Programmatic Become About People?

Data Unlocks Effective People-based, Programmatic Advertising

Here's how to make the right friends so that your emails get delivered. IAB Europe Delves into Data in New Programmatic White paper Machines buying ads.  That's probably the first thing that comes to mind with you think about programmatic technology.  So how does something so machine-based become a people-based strategy?   The answer is data.   Today, over 70% of publishers, advertisers and media agencies use programmatic technology, with mobile dominating programmatic spending. Though adoption has become somewhat mainstream, data is still a hot topic, especially with the challenges of cross-device tracking.  As a result, tying data to identity to enable people-based marketing has become a top priority.    Recently, we had the opportunity to contribute to IAB Europe's white paper, "Using Data Effectively in Programmatic".  On the blog we discuss this comprehensive report which outlines the benefits of using different types of data; and highlight some of the key findings critical to industry professionals at every level. Take Me to the Blog! LIVEINTENTIONAL WEEKLY LiveRamp Propels Publishers to People-Based Future This week, how LiveRamp's recent acquisition of two people-based data companies, Arbor and Circulate, may propel publishers into a position to challenge Google and Facebook for people-based budgets. Watch the Video! LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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