Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries

Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries

Entireweb Weekly Newsletter - Oct: 25th

Entireweb Weekly Newsletter October 25, 2019 Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether. Google is using a new technology it introduced last year, called BERT, to understand search queries. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a sentence… Advertisement Featured Posts Millions downloaded dozens of Android apps from Google Play that were infected with adware Security researchers have found dozens of Android apps in the Google Play store serving ads to unsuspecting victims as part of a money-making scheme… Read more → How to Forecast Spend Potential for Paid Social Campaigns [Free Tool] If you're anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, "what am I going to get from this? How much more revenue (or conversion volume) is this initiative going to provide?"… Read more → Bitcoin and cryptocurrencies are having a very bad day The price of Bitcoin and other cryptocurrencies tanked today, continuing a months-long slide that has seen the value of the digital currency slide by more than $2,000 from highs of above $10,000 earlier in the year.… Read More →

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