[ICYMI] The Difference Between ‘Probabilistic’ and ‘Deterministic’

This week, we're helping marketers go 'back-to-school' with a refresher on the not-so-basics. The Difference Between ‘Probabilistic’ and ‘Deterministic’ Summer is coming to a close and there is a bit of a ‘back-to-school’ feel across the industry as many marketers shake off hazy weeks of vacations and summer Fridays and buckle down for the ever-important final months of the year.  That’s why this week we’re surfacing one of our favorite digital marketing vocabulary lessons, explaining the differences between the two main ways of identifying customers online: Probabilistic Models and Deterministic IDs. Watch the Episode Probabilistic Identifiers and the Problem with ID Matching   AdMonsters Read More WTF is Cross-Device Tracking  Digiday Read More A Marketer’s Guide To Cross-Device Identity AdExchanger Read More INSTAGRAM LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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What can “Big Banks” do to match Fintech upstarts?

The story of how a top 4 bank got results it could really take to the bank. Top 4 Bank Uses CRM Retargeting to Accelerate Customer Pipeline In this age of digital media and cross-device proliferation, keeping up with customers can be a major challenge for traditional banks and financial services companies. Pressure from Financial Technology (FinTech, as the buzzwords go) startups have put them on notice. Unconstrained by tradition, these smaller, but more nimble marketers, are often perceived as more willing to test new waters when it comes to finding and engaging their audiences than the established financial industry stalwarts. So, when a top 4 Bank came to us looking for a better way to reach small business owners sitting in their pipeline, it naturally peaked our interest. Over on our blog, Senior Vice President of National Sales, Joe Dressler, outlines how this traditional finance company was able to leverage their customer data using CRM retargeting and drive results they could really take to the bank. (buh-dum-ching) Take Me to the Blog! LIVEINTENTIONAL WEEKLY The Fairy Tale of People Based Marketing This week, we dive into the archives to share the magical tale of how people-based marketing came to be. Watch the episode! EVENTS LiveIntent at Dmexco 2016 Cologne, Germany | September 14&15th Thousands are coming together at this tradeshow – and we'd love to have a beer with you! It's as simple as signing up below.  Yes! I'm going to Dmexco TWITTER FACEBOOK LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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