[ICYMI] The Difference Between ‘Probabilistic’ and ‘Deterministic’

This week, we're helping marketers go 'back-to-school' with a refresher on the not-so-basics. The Difference Between ‘Probabilistic’ and ‘Deterministic’ Summer is coming to a close and there is a bit of a ‘back-to-school’ feel across the industry as many marketers shake off hazy weeks of vacations and summer Fridays and buckle down for the ever-important final months of the year.  That’s why this week we’re surfacing one of our favorite digital marketing vocabulary lessons, explaining the differences between the two main ways of identifying customers online: Probabilistic Models and Deterministic IDs. Watch the Episode Probabilistic Identifiers and the Problem with ID Matching   AdMonsters Read More WTF is Cross-Device Tracking  Digiday Read More A Marketer’s Guide To Cross-Device Identity AdExchanger Read More INSTAGRAM LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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