In a post-cookie world, identity-driven marketing is a game changer.
Today, we announced a strategic partnership with LiveRamp that benefits both buyers and sellers. It addresses two major factors that do not exist well in the ecosystem today: true cross device capabilities, including over-the-top and addressable platforms; and true people-based attribution.
This partnership combines our superpowers and technology to expand our data value capabilities, allowing for marketers to accurately connect with audiences through identity-driven solutions in email and outside of the email channel across the open web.
On the blog, you will learn more about this advancement in people-based marketing technology and how any company that cares about the individual desires and preferences of their consumers will benefit.
