Marketers and Publishers Love Email Newsletters!

LiveIntent, a real-time solution reaching real people.

A Way to Market to People, With Measurement and Attribution Digiday recently explored the popularity of email newsletters, touching on some disadvantages faced when not using real-time solutions in email. The article explains how marketers, advertisers and publishers are increasingly deepening their love and appreciation for the email newsletter (come on…you know you love being able to reach specific, opt-in audiences everywhere on a channel that goes across various devices).  But, as in all relationships, sometimes there are challenges that keep one side from buying in entirely, especially when it comes to measurement in more traditional buying systems.   LiveIntent CEO, Matt Keiser, breaks down those walls of concern and highlights the benefits of adopting a real-time, people-based solution that is transparent and provides accurate measurement and attribution. So it's ok to fall head over heels, email is one relationship you won't want to break up with. Love Email More! LIVEINTENTIONAL WEEKLY What's the Difference Between AdTech and Martech? We take a look at the differences between AdTech and MarTech and what that has to do with Lindsay Lohan and the 1998 classic, The Parent Trap. Watch the Video! LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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