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| | Everything Email Podcast #7: Publisher Addressable Marketplaces | Last year, GroupM's CEO told AdWeek that over time, "All media will be digital, all digital will be addressable, and all addressable media will be programmatic." But what does "addressable media" actually mean? In this episode of the Everything Email Podcast, we talk to Kelly Leger, VP at Merkle, about PAM or Publisher Addressable Marketplaces. PAM makes it possible for marketers to reach known audiences at scale across a range of different publisher inventories and devices. We discuss what it is, how it works, and what the future looks like for people-based marketing. | | | | |  | | LiveIntent is a smarter way to market and advertise in email. | | | To update your email settings or unsubscribe, please visit our Subscription Center.
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