The Value of The Unwalled Garden

Identity = Audience Data that Advertisers Crave Scale the Wall: Leveraging the Identity-Based Market With Google and Facebook now controlling over 60% of the U.S. digital ad market, industry insiders cannot stop talking about the duopoly.  However, you don't have to put all your eggs into those baskets.  You can scale the wall and leverage identity-based marketing, easing your dependency on two major platforms. In an AdMonsters' interview this week, LiveIntent COO, Dave Helmreich provides insight into how publishers are sitting on a gold mine of valuable audience data and what they need to do with it to woo advertisers.  He also explains how identity marketing can influence the scale in which you can reach customers across the web while gaining prospects; and how it affects programmatic and mobile revenue. Read the highlights of the interview on the blog. Scale The Wall! LIVEINTENTIONAL WEEKLY RampUp 2017 Swag Bag Unboxing Nick went to RampUp 2017. He got a bag of swag. This is what he found. What's In The Bag? LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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