Cap One on Identity, Privacy and Cap' America

This week, we talk to Capital One about how "Identity" ties into banking and Fintech services. LiveInterview: Jon Pipas, Capital One It seems that every tech vendor, platform and data cloud is all-in when it comes to unlocking and leveraging customer identity across all channels and devices - but what about the brands they're building these services for?  For brands, it isn't just a question of what benefits these kind of capabilities can yield. It's striking a balance between delivering a better experience for their customers, and doing it in a privacy-compliant and secure way.  And that's especially true for Financial Services and Banking brands like Capital One. That's why this week, we're on-site at DMEXCO talking with Jon Pipas, Digital Marketing Manager at Capital One (and possible Avenger) about what it's like to be a data-driven FinTech and Banking brand on the cutting edge of what digital marketing has to offer while keeping privacy paramount. Watch the Episode LiveInterview: Liam Doyle, Salesforce Marketing Cloud  LiveIntent  Read More When Implementing People-Based Marketing, Getting The Technology Right Isn't the Hardest Part  AdExchanger Read More Innovation in the Inbox: Programmatic Advertising in Email and the Rise of Identity Marketing    AdMonsters Read More INSTAGRAM LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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