The vast majority of businesses are constantly looking for ways to get more customers – to acquire customers, if you will. In fact, this very email newsletter is part of our customer acquisition strategy. So in effect, we're trying to acquire new customers by explaining how they (i.e., you) can acquire new customers.
So, if you work for one of those companies that likes revenue, you may be interested in learning about customer acquisition with LiveIntent.
Why, you ask? We're glad you asked. It all boils down to three things: scale, customer quality, and performance. Basically, if you're like us, you want a lot of customers, you want those customers to spend money with you, and you want to acquire them efficiently.
Over on the blog, Senior Marketing Analyst Steve Zegalia goes into the ins and outs of driving scale, customer quality, and performance with your acquisition campaigns in the email channel.
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