Cloudy with a chance of Identity

An interview with Liam Doyle of Salesforce Marketing Cloud

LiveIntent Interview with Liam Doyle of Salesforce Marketing Cloud At LiveIntent, we're big fans of clouds: everything from the portentious spectacle of the Cumulonimbus, to the ephemeral beauty of the Cirrostratus. But our favorite type of cloud is much rarer than even the seldom-seen mammatus: The marketing cloud.  In addition to being rare, marketing clouds are really good at stuff that other clouds aren't, like people-based marketing and managing customer segments. We're partnered with a few of these clouds, including the Salesforce Marketing Cloud. That means that brands can seamlessly reach their customer segments stored in the SFMC across LiveIntent's inventory.  We recently got a chance to talk to Liam Doyle, VP of Ad Products at Salesforce, about the state of the industry, email, people-based marketing, and what the concept of "Identity" means for marketers.  You can find the interview over on our blog, along with a link to video of the interview. Take Me to the Blog! LIVEINTENTIONAL WEEKLY Interview with Jon Pipas of Capital One We talk to Jon Pipas about what it's like to be a data-driven FinTech and Banking brand on the cutting edge of what digital marketing has to offer.  Watch the episode! EVENTS Dreamforce San Francisco | October 4-7 Watch our President Jason Kelly talk about how marketers can leverage the power of data stored in Salesforce Marketing cloud to target ads in third-party email newsletters. Join us! TWITTER FACEBOOK LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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