A Recipe for Extended Reach

Driving awareness and attention where it matters most.

Here's how to make the right friends so that your emails get delivered. The Power of Audience Extension What once was green has turned into warm shades of yellow, burnt orange and auburn. Fall is upon us and with that comes crisp weather, apple cider and hot toddies. Get out your crock-pot, because it's recipe time!  And every chef du jour is accessing various channels to learn about recipes, products and holiday goodies, and they're using multiple devices to do so. So if you're a Publisher or a Brand, how do you break through the clutter and get a seat at the dinner table? According to a 2015 Accenture report, 87% of consumers use more than one device at a time.  Increasingly, marketers are recognizing how necessary it is to adopt a cross-device strategy. At the same time, it is critically important to reach actual people (not just devices) everywhere they're paying attention. Over on the blog we explore the power of Audience Extension and how you can leverage your own first-party data to extend reach and engage your consumers outside your owned media into everywhere via third-party inventory. Take Me to the Blog! LIVEINTENTIONAL WEEKLY The Politics of Email It's no surprise that people are spending more time on digital channels than television.  However, when it comes to digital, the real powerhouse is email.  This week we discuss the force driving every presidential marketing campaign and how email is critical even more so than social channels. Watch the Video! EVENTS MediaPost Email Insider Summit  Dec 4-7 | Park City, UT Join our team on the slopes at the all-things-email summit in Park City!  Register Now! LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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