Not for Politicians Only

The Power of the Email Address in a post-political landscape.

Here's how to make the right friends so that your emails get delivered. Can a Modern Media Empire Really Be Built Off Email Addresses? In a recent article, VentureBeat wrote about how political campaigns could use email to build their own media empires.   That's a lot to consider. So as Tuesday, November 8 quickly approaches, we reflect on the power of the email address and how candidates at every level can use the email channel to drive sign-ups and amass email addresses that can be used to reach voters with campaign messaging and drive donations. On the blog, we examine whether a modern media empire can really be built off email addresses and the importance of marketing to people versus devices. From a publisher's perspective, the power of email can translate into maintaining that rare path of speaking to a person, not a device and taking back control of media and audiences being lost to platforms like Google and Facebook. Take Me to the Blog! LIVEINTENTIONAL WEEKLY The Challenges and Opportunities of Leadership in Tech LiveIntent's Women With Intent hosted its first panel and networking event entitled, The Challenges and Opportunities of Leadership in Tech, featuring Janine Gianfredi, CMO of the US Digital Service at the White House, Liberty Kelly, Head of Sales, Americas at Spotify, and Erin Madorsky, SVP of Sales at Viant, a Time, Inc. Company. Watch the Video! EVENTS MediaPost Email Insider Summit  Dec 4-7 | Park City, UT Join our team on the slopes at the all-things-email summit in Park City!  Register Now! LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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