[NEW INTERVIEW] Identity and the Unknown (customer)

This week, we talk to Dashlane about how identity power new customer acquisition.

LiveInterview: Sabrina Gao, Dashlane Often when discussing "identity" or "people-based" marketing, the tendency is to focus on brands using their first-party data to market to customers already in their database in media traditionally used for top-of-the-funnel campaigns. But what value does identity have when it comes to those top-of-the-funnel campaigns, like new customer acquisition? This week, we're talking with Sabrina Gao of Dashlane about the role identity plays in new customer acquisition campaigns and how that translates to real revenue down the line. Watch the Episode LiveInterview: Liam Doyle, Salesforce Marketing Cloud LiveIntent  Read More LiveInterview: Jon Pipas, Capital One LiveIntent Read More LiveInterview:  Richard Foster, LiveRamp   LiveIntent Read More LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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