Cockroach or Dodo?

The continuation of our exploration into the issues that need to be addressed before marketers can thrive and survive in the new age of people-based marketing.

Identity = Audience Data that Advertisers Crave Survival, Suggestions and Cross-breeding When we last left off, our wandering Darwinian metaphor had established that there were two distinct islands whose differing sources of sustenance necessitated the evolution of two distinct species of "birds", specialized in form and function: Advertisers, who reside on the Island of Media and have powerful "beaks" designed to drive efficiency from massive scale in a harsh, unforgiving environment. Marketers, who live in on the Island of Customers and have "beaks" designed for precision and nurturing lifetime value in a land rich with data, but limited in scale. Then came people-based marketing, forming a landbridge between the two islands, connecting what had been two very isolated worlds for the first time in decades. This week, we dive into the remaining pitfalls that will determine who will be the dodos in the age of people-based marketing, and who will be the cockroaches. This is one of the few times you want to be the cockroach. Be the Cockroach! LIVEINTENTIONAL WEEKLY Brands and Agencies Share the Blame with Google and YouTube This week, why over 250 brands are skipping YouTube ads and why it isn't all Google's fault…just mostly Google's fault. Watch the Video! LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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