Is People-Based Marketing for the Birds?

Are Marketers Ready for the Age of People-Based Marketing?

Identity = Audience Data that Advertisers Crave Beaks, Islands and Analogies Don't you hate it when some technology vendor comes along and takes a super important concept from the pantheon of world shattering moments and applies it frivolously to their argument in some desperate hope that the gravity of one will seamlessly transfer to the other? Yeah, us too. On an unrelated note, let's consider for a moment Darwin's finches. When Darwin visited the Galapagos Islands, he found that 15 different types of finches had evolved remarkable diversity in beak form and beak function based upon the food options of the island they inhabited. All so they wouldn't starve to death. Today a similar disparity in form and function has evolved for Marketers and Advertisers, each sitting on their own islands, separated and specialized. But that's changing. In part 1 of this 2-part series, we look at why people-based marketing platforms may be asking Marketers to evolve faster than naturally possible and dooming themselves in the process. Evolve! LIVEINTENTIONAL WEEKLY What's the Future of People-Based Marketing? We ask the experts to predict how people-based marketing will shape the future of marketing. Watch the Video! LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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