It’s an Article...It’s an Ad...It’s Native Advertising!

Confused much? It's not that complicated.

Identity = Audience Data that Advertisers Crave "Native Advertising" Is Not Another Buzzword Is it an ad or an article?   The truth is native advertising has lead to some confusion. It's also a lightning rod for both criticism and praise. Skeptics accuse brand advertisers of being deceptive if an ad that looks like editorial content is not explicitly labeled as such. Proponents of native argue that it's the only possible response to the changing expectations of consumers in a multi-device world.  And when powered by programmatic, it unlocks the promises of better targeting, greater efficiency and the ability to scale.   Basically, it's become the powerful anti-hero of the programmatic scene. On the blog we talk about the history of native advertising, why email is the ultimate native and why it is not just another buzzword. Native Is Here To Stay! LIVEINTENTIONAL WEEKLY AOL + Yahoo = Oath? We explain why Verizon is creating a new umbrella company to house both AOL and Yahoo, and what possible rationale they could have behind calling it "Oath." Watch the Video! LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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