Best Practices for your CRM Retargeting Campaigns

Getting started with CRM Retargeting. Getting started with CRM Retargeting We’ve heard about the highly-effective solution of CRM Retargeting.   After all, it’s a way to reach the people you care about, using your owned customer data (like hashed emails and phone numbers) to match customer segments with targeted campaigns.  But how do you really know that your data sets are set up properly? What makes up a successful strategy? And how can you prevent cold sweats in the middle of the night because your list hasn’t been segmented properly?  This week, we help with the first two parts (and for the third part… stay tuned for our follow-up series: CRM Targeting, Lumscape, And-Other-Items-That-Elicit-Nightmares-In-Mar-Tech.)  Over on the blog, we’ve featured an interview between our partner LiveRamp and our COO Dave Helmreich to talk through all-things-CRM, like how we define CRM retargeting, the biggest pitfalls, and the tough questions you should ask to finalize your data set.    Take Me to the Blog! LIVEINTENTIONAL WEEKLY LiveIntent's Integration with LiveRamp This week, we're explaining how the LiveIntent integration with LiveRamp can help connect your cookies to real people in an untapped display channel – and keep your cookie-based marketing strategy from crumbling. Watch the episode! EVENTS LiveIntent at Dmexco 2016 Cologne, Germany | September 14&15th Thousands are coming together at this tradeshow – and we'd love to have a beer with you! It's as simple as signing up below.  Meet LiveIntent at Dmexco! TWITTER FACEBOOK LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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