Honestly, What’s ‘People-Based Marketing’?

Jason Kelly talks to the DMA about People-Based Marketing Honest Answers for People-Based Marketing – LiveIntent's Interview with DMA One of the most important opportunities facing the marketing industry in recent years has been the move away from cookie-based advertising towards a people-based marketing approach, which offers a direct route to the consumer and avoids a world fraught with ad-blocking and bots.  LiveIntent President, Jason Kelly, recently spoke with DMA about the state of people-based marketing and where the industry is headed, covering topics ranging from changes in the client/agency onboarding process, to the role of second-party data, to the second coming of email.  You can find a link to the interview over on the blog, where Jason Kelly explains a little more about our relationship with DMA, and the importance of people-based marketing.    Take Me to the Blog! LIVEINTENTIONAL WEEKLY How Verizon's Acquisition  of Yahoo Impacts Facebook and Google  This week, we take a look at the moves Verizon needs to make to take on Google and Facebook – without having to use its "Get Out of Jail Free" card. Watch the episode! EVENTS Etail East 2016 Boston, MA | August. 15-18 Come party with LiveIntent on Wednesday, Aug.15 at Dillon's during eTail East!   Register now! TWITTER FACEBOOK LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

To update your email settings or unsubscribe, please visit our Subscription Center.