| |
| Everything Email Podcast #5:Omnichannel Marketing | In today’s media-rich environment brands have more ways of communicating with their customers than ever. That’s a good thing, but managing all of those platforms with consistent messaging can be a a bit of a challenge. This challenge has given rise to two of the most popular (and confusing) strategies for managing these relationships: Multichannel marketing and Omnichannel marketing. They sound like they mean the same thing, but do they really? (Hint: They do not). In this week’s episode, we talk to John Thies, Co-Founder of Email on Acid, about what separates the two approaches, as well as some examples of great and not-so-great omnichannel and strategies. | | |
|
|
 | LiveIntent is a smarter way to market and advertise in email. |
|
|
To update your email settings or unsubscribe, please visit our Subscription Center.
LiveIntent 100 Church St, New York, NY, 10007 | | |  |
|
| To update your email settings or unsubscribe, please visit our Subscription Center. |
No comments:
Post a Comment