[NEW INTERVIEW] Is it about Reach or Relevancy?

This week, we talk to LiveRamp about how "Identity" is creating a shift in the industry from a focus on reach, to a focus on relevancy.

LiveInterview: Richard Foster, LiveRamp The idea of using data to identify customers across different channels and inform how we message those customers is not a new one. Frankly, the technology isn't that new either.  So why is it that the conversation about "Identity" is reaching a boiling point now, as opposed to 5 years ago? What's changed? What hasn't?  That's why this week, we're talking with Richard Foster of LiveRamp about the shift in focus from reach to relevancy in the industry, how that's being fueled by "Identity", and why no one likes giving out their phone number. Watch the Episode LiveInterview: Liam Doyle, Salesforce Marketing Cloud  LiveIntent  Read More LiveInterview: Jon Pipas, Capital One  LiveIntent  Read More The LiveIntent Integration with LiveRamp LiveIntent  Read More INSTAGRAM LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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