Can You Trust AdWords Conversion Metrics?

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Can You Trust AdWords Conversion Metrics? A SPN Exclusive Article by Tina Courtney (c) 2016 "Constant connectivity has forever changed the way people live and shop, giving rise to new consumer paths and blurring the lines between digital and physical experiences. With a quick search on any device, we can locate nearby businesses or find product availability in a local store in just a matter of seconds." SEOprofiler - The Advanced SEO Tool - Surojit Chatterjee, former global head of product, mobile search ads and AdSense for search at Google Thanks to recent advancements in digital technology and the ubiquitous nature of mobile devices, the lines between online and offline are beginning to blur and become tied together. In 2014, Google introduced store visits tracking and measurements to its AdWords platform as a way to help advertisers understand the impact digital marketing makes in the physical world. Google claims that since this feature was implemented, more than one billion store visits have been measured as a result of AdWords ads. This metric, now available to 1,000 advertisers across the globe, has seemingly led to a substantial uptick in conversions. According to an April 2015 blog post from Google, "Buffalo Wild Wings, a national restaurant and sports bar franchise with over Continue Reading at SiteProNews

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