We’re proud to have been prominently featured in a recent Ad Age article alongside our partner, The Washington Post.
This piece by Jeremy Barr captures the nuances of our industry in a way that’s very hard to do, expertly articulating what makes The Washington Post so innovative and forward thinking in their approach to email. It explains the evolution of their email strategy and technology and how it led to the release of Paloma, The Washington Post’s platform that makes it easier for publishers to create and distribute email newsletters.
For publishers, that begs the ever-present question of how to monetize their email newsletters (Hint: LiveIntent is the answer).
In the article, LiveIntent COO Dave Helmreich explains why the email channel’s key to Identity and Intent represent such an amazing opportunity for both marketers and publishers.
Over on our blog, LiveIntent President, Jason Kelly, breaks down some of the takeaways from the article.
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