What aren’t you doing with email?

We take a look at how to do email right. 5 Ways to Maximize Your Email Marketing It’s not difficult to see why some might consider email a legacy channel. After all, it’s been around forever and seemingly lacks the ‘wow’ factor of augmented-reality Pokémon games and self-driving cars.  But despite popular opinion, email does actually have a ‘wow’ factor of its own. Beyond being one of the most effective marketing channels around – 40x more effective than Twitter or Facebook at acquiring customers, according to the McKinsey Group – the email address is the most universal and unique piece of identity data available.  And what that little @ sign makes possible will... well, it will make you say, “Wow.”  Over on the blog, we outline 5 strategies marketers and publishers can implement to fully maximize their email marketing efforts both in the email channel and beyond.   Take Me to the Blog! LIVEINTENTIONAL WEEKLY What Google's 'My Activities' Page Means for Brands This week, we explain what Google's 'My Activities' page means for brands, and what that has to do with Pokemon (hint: nothing). Watch the episode! EVENTS BoomTrain Webinar: AI, The Smart Marketer's Secret Weapon  July 28th at 2pm Check out this webinar from our partners at Boomtrain, where they'll discuss how artificial intelligence is helping marketers evolve their customer journey framework and redesign their customer experiences without all the guesswork.  Register Now! TWITTER FACEBOOK LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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