Let’s face it: content creation can be tough. Between coming up with new topics and crafting material that appeals to a specific target audience and works on a given platform, content marketing is a time-consuming and challenging process. Because of this, many marketers (understandably) choose to curate content rather than create it. While curating content (the act of gathering third-party articles, blogs, and other content that's relevant to a given niche or topic and then sharing it with an audience) may seem like it's the perfect solution to tight schedules and minimal budgets, it can actually damage your marketing strategy.
Here’s why: while curated content is an important part of a content marketing plan, this approach doesn’t allow you to provide much unique value for your audience. Instead, you’ll need to create content if you want to develop a strong online brand presence. |
No comments:
Post a Comment