With 86% of emails now read on mobile devices, it's become apparent that the logged-in and addressable environment of email and mobile are an inherently good match. In a classic example of 'what's old is new again', its status as the universal digital passport kind of makes email the Alexander Hamilton of the mobile advertising revolution. Sort of, if you don't think too hard about it.
Email hasn't always gotten the respect it deserves as a mobile channel, but the industry is waking up to it's potential. On December 1st, the Digiday Awards, Europe will announce the best in class for the best mobile advertising platform in the European market, and we're proud to be named as one of the finalist for Best Mobile Advertising Platform.
If we win, we fully expect the extra lift to allow us to finally bring our vision of 'Email' to the Broadway stage, featuring what everyone has been clamoring for: a musical about a forgotten hero who's enjoying a wildly successful second act. Plus, songs about email! It's definitely going to happen this time, you guys.
Over on the blog, CEO Matt Keiser explains what being nominated means for LiveIntent, and why email and mobile are inexorably linked.
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