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| DMA ' s XDID Council Releases the XDID Template RFI | The world of cross-device marketing is relatively new, and that means that things sometimes aren't as clear as they could be. Language is far from standardized, and it can be hard to know what questions to ask when buying cross-device inventory. To make things clearer for both buyers and sellers of media, a highly-acronymed new document has been created: the DMA XDID (Cross-Device ID) Template RFI (Request for Information). According to the DMA, the goal of the document is to help accelerate XDID ROI and business partnerships across the data-driven marketing ecosystem – or simply put, to make it easier to communicate for all parties involved. Over on the blog, Ali Swerdlow explains what the RFI is and provides a link that allows you download the new RFI template. | | | | LIVEINTENTIONAL WEEKLY | | | This week , we ' re talking with Richard Foster of LiveRamp about the shift in focus from reach to relevancy in the industry , and how that ' s being fueled by Identity. | | | | | | | | |  | LiveIntent is a smarter way to market and advertise in email. | | | To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007 | | | | |
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