[NEW INTERVIEW] Spotify’s Identity Playlist

This week, we talk to Spotify about how they approach identity in a screenless medium.

LiveInterview: Sean Kegelman, Spotify When people think of the biggest people-based marketing platforms out there, they generally think of highly visual logged-in mediums like Social Media, Video, Email or even Search. But what about Music? For some people, the music they listen to defines who they are more than anything they might post on their Facebook feed. Combine that kind of psychographic data with a login-based platform that spans the Internet of Things, and you've something that can really make marketers sing. That's why this week, we're talking with Sean Kegelman of Spotify about how the world's preeminent music streaming service sees identity fitting into an audio-first medium and how your "Painting the Bedroom" playlist may inform how you're marketed to in the future. Watch the Episode LiveInterview: Liam Doyle, Salesforce Marketing Cloud LiveIntent  Read More LiveInterview: Kelly Leger, Merkle LiveIntent  Read More LiveInterview: Richard Foster, LiveRamp  LiveIntent  Read More INSTAGRAM LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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