[NEW INTERVIEW] We’re totally Jim over Merkle’s PAM

This week, we talk to Merkle about how it enables people-based marketing and how that's ties back to identity.

LiveInterview: Kelly Leger, Merkle People-based marketing sounds like something that should be easy and obvious. After all, isn't all marketing "people-based"? As it turns out, no. A lot of marketing is cookie-based, device-based, or bot-based. For brands to reach consumers as people requires more. It requires a core, universal identifier that ties the person to all this data, both online and offline, and some pretty serious hardware to make sure that data is clean and leveragable. That's why this week, we're talking with Kelly Leger of Merkle about how keeping data clean and consolidated is critical to identifying customers online and some potential ideas around rebranding Merkle's PAM (Publisher Addressable Marketplace). Watch the Episode LiveInterview: Liam Doyle, Salesforce Marketing Cloud LiveIntent  Read More LiveInterview: Jon Pipas, Capital One  LiveIntent  Read More LiveInterview: Richard Foster, LiveRamp  LiveIntent  Read More INSTAGRAM LiveIntent is a smarter way to market and advertise in email. BLOG WEBSITE CONTACT To update your email settings or unsubscribe, please visit our Subscription Center. LiveIntent 100 Church St, New York, NY, 10007

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